eshots was an experiential marketing company that specialized in data capture. Our biggest goal was to encapsulate the entire life cycle of an event through a system of tools we could provide for our clients.
We needed to explain and validate the product to our company, together with my Director of Product we started documenting the technical and functional requirements needed for the new product. I started by creating information architecture documents and wireframes to visualize the similarities and differences on the highest level.
Our clients main request was the functionality of enabling preregistration, with the added complexity of multiple event types, features and functionality combinations. A lot of my effort early on was proving we could 1. Hide that complexity from the end user 2. Accommodate our clients needs - while still maintaining a cohesive template that would work for all our use cases.
As a proof of concept we built out a running campaign for our client, demonstrating the new capabilities of the platform.
With the success of the Cadillac campaigns, our client not only decided to renew their contract with us, they also opened the doors to a brand new opportunity with The Lincoln Motor Company. The Say Hello, Again campaign was a first of its kind, that offered a unique experience of touring your own city while riving a Lincoln and making stops at small boutiques.
